SELLING REAL ESTATE
Real estate is the largest asset in most people’s lives. Let us help you acquire the best offer possible.
There are many reasons as to why a home does not sell. Saleability is affected by the current demand, condition of the home, and how the home is priced. Preparation, Presentation, and Strategic Marketing are key to positioning your property to attract the highest offer and in the shortest time.’
SSold within, as a percentage of homes sold:
Statistics are based on National average of homes sold.
1 Month Before
2 – 4 Weeks Before
1 Week Before
A Few Days Before
Some sellers try to sell their home on their own, and this is referred to as “For Sale By Owner”, or FSBO for short. Some sellers have success with this, and others have very little.
Marketing is just one of the benefits of using a REALTOR®. Using a REALTOR® gives your property more exposure than you could ever get on your own. We utilize the Internet through our own personal, office, and corporate websites as well as MLS®, one of the most frequently hit websites in the world. Most agents also use other forms of marketing such as the opportunity to hold open houses and do in-house marketing with other agents.
The other great advantage when you are selling your home is having a professional to guide you in pricing your home. The general public knows what a home is listed for, but it is harder to know what a house actually sells for. You may be leaving money on the table by not using a professional. Sure you save in not having to pay commissions, but the hassle and the possibility of not getting the most you can for your home in the current market should balance out and make using a Real Estate Agent a smart choice.
REALTORS® have the advantage of weekly meetings and can preview new listings during these meetings so that each agent in attendance of the meeting can preview your home. This is an advantage to get your home instant exposure and is a great way to have your home showcased to other agents in our company.
Using a REALTOR® has many advantages that get your home instant exposure as well as having your home showcased to other agents in our company.
Make the most of that first impression
A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch help real estate sellers put their best foot forward and make prospects feel welcome. So does a freshly painted – or at least freshly scrubbed – front door. If it’s autumn, rake the leaves. If it’s winter, shovel the walkways. The fewer obstacles between prospects and the true appeal of the real estate seller’s home, the better.
Invest a few hours for future dividends
Here’s your chance to clean up in real estate. Tidy the living room, the bathroom, the kitchen. If your woodwork is scuffed or the paint is fading, consider some minor touch-ups and redecorating. Real estate sellers can benefit from updating the hardware on kitchen cabinets, adding new slipcovers to sofas and keeping a vase of fresh flowers in the entryway. These are some of the simple touches that can go a long way. If you’re worried about time, hire professional cleaners or painters to help get your house ready. Remember, prospects would rather see how great the real estate seller’s home really looks than hear how great it could look “with a little work.”
Check faucets and bulbs
Dripping water rattles the nerves, discolors sinks, and suggests faulty or worn-out plumbing. Burned-out bulbs or faulty wiring leave prospects in the dark. Don’t let those problems detract from what’s right with your home.
Don’t shut out a sale
If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect’s mind. Don’t try to explain away sticky situations when you can easily plane them away. A little effort on the real estate seller’s part can smooth the way toward a closing.
Real estate sellers learn to live with all kinds of self-set booby traps: roller blades on the stairs, festooned extension cords, slippery throw rugs and low-hanging overhead lights. Make your residence is as safe as possible for visitors.
Make room for space
Remember, potential buyers are looking for more than just comfortable living space. They’re looking for storage space, too. Real estate sellers should make sure attics and basements are clean and free of unnecessary items.
Consider your closets
The better organized a closet, the larger it appears. Now’s the time to box up those unwanted clothes and donate them to charity.
Make your bathroom sparkle
Bathrooms sell homes, so let them shine. Check and repair damaged or unsightly caulking in the tubs and showers. For added allure, real estate sellers should display the best towels, mats and shower curtains.
Create dream bedrooms
Wake up prospects to the cozy comforts of your bedrooms. For a specious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must if real estate sellers want buyers to be able to imagine relaxing there.
Open up in the daytime
Let the sun shine in! Real estate sellers should pull back curtains and drapes so that prospects can see how bright and cheery the home is.
Lighten up at night
Turn on the excitement buy turning on all your lights – both inside and outside – when showing your home in the evening. Lights add color and warmth, and make prospects feel welcome.
Avoid crowded scenes
Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves, they’re likely to hurry through. Real estate sellers should keep the company present to a minimum.
Watch your pets
Dogs and cats are great companions, but not when real estate sellers are showing their homes. Pets have a talent for getting underfoot. So do everybody a favor: keep Kitty or Spot outside, or at least out of the way.
Rock-and-roll will never die. But it might kill a real estate transaction. When it’s time for a real estate seller to show the home, it’s time to turn down the stereo or TV.
It’s best if you’re not there when your home is being shown. However, if that’s not possible, be friendly – but it’s not necessary to force conversation. Prospects want to view the home with minimal distraction from the real estate seller.
No matter how humble your abode, never apologize for its shortcomings. If a prospect volunteers a derogatory comment about your home’s appearance, let your experienced Real Estate Associate handle the situation.
Keep a low profile
Nobody knows a home better than the real estate seller. But your Real Estate Sales Associates know buyers – what they need and what they want. Your Real Estate Associate will have an easier time articulating the virtues of your home if you stay in the background.
Don’t turn your home into a second-hand store
When prospects come to view your home, don’t distract them with offers to sell those furnishings you no longer need. You may lose the biggest sale of all.
Defer to experience
When prospective buyers want to talk price, terms or other real estate matters, let them speak to an expert – your Real Estate Sales Associate. As the real estate seller, you might feel tempted to weigh in, but your two cents could cost you much more.
Help your agent
Real Estate Associates have an easier time selling homes if showings are scheduled through their offices. And real estate sellers appreciate the results.